The Peter Cooper Award celebrates excellence in Qualitative Research. Peter Cooper, founder and CEO of CRAM International, was a Chartered Psychologist who helped pioneer the use of focus groups, projective techniques and online QualiQuant® in the UK; and then Internationally. He was a great advocate of Qualitative Research and loved ESOMAR.
In recognition of Peter's contribution to the industry, QRi Consulting has sponsored this annual award to recognise excellence in the qualitative field.
Prior to the start of the Congress, the Programme Committee nominates a shortlist of papers for this award. From there, Simon Patterson of QRi Consulting selects the winner based solely on the written paper, before they have even presented their work.
The 3 ESOMAR Congress papers nominated for the Peter Cooper Award 2024 are:
Client topic
Future Back
Understanding the evolution of shoppers and channels
Luiza Rossi, The Coca-Cola Company, Costa Rica
Romina Odorico, The Coca-Cola Company, Colombia
Tiago Cunha, Alexandria Group, Brazil
Client Topic
Empathy or Emptiness:
Unravelling the impact of AI on human connection in qualitative research
Ajay Bangia, Ipsos, Malaysia
Jim Legg, Ipsos, USA
Rollo McIntyre, Ipsos, UK
From Conversations to Conversion
How Xbox uses conversational AI to 3X impact
Kathy Cheng, Nexxt Intelligence | inca, Canada
Romani Patel, Microsoft, USA
The winning paper will be announced on Wednesday, 11 September, at 13:45 during the closing of the 2024 Congress in Athens.
The authors will receive a prize of €1,500.
This award is made possible thanks to the generous donation of
