Four papers Nominated for ESOMAR's The Art & Science of Innovation Conference - Best Paper Award
Every year, our esteemed community of data analysis, insights, and analytics professionals presents some of the world's most compelling projects. These are showcased through insightful papers and engaging presentations that span diverse themes. In recognition of exceptional contributions, we bestow a series of awards, most notably the prestigious ESOMAR Best Event Paper Award.
Before the conference commences, the Programme Committee shortlists their top four papers for this accolade. The winner is then selected by the committee based solely on the content and quality of the written paper, even before its presentation at the event.
The Programme Committee has nominated the following four papers for ESOMAR's The Art & Science of Innovation - Best Paper Award 2023
Generation Create!
Case Study
How Woolworths co-created better customer experiences in the Metaverse
Karlien Kriegler, Hello Ara, South Africa
David Wright, Hello Ara, New Zealand
Charlene Van Zyl, Woolworths, South Africa
Wooing The Next Billion Consumers
Client Topic
Pace, Precision and Persuasion: Creating the New Science of Winning in Developing Markets with Behavioral Science and Machine Learning
Adrian Terron, Tata Group, India
Anju Joseph, Quantum Consumer Solutions, India
Kavita Mahto, Tata Group/Tat Steel, India
Insights On Auto-Pilot
Industry Challenge
Decoding the ROI of using AI across the stages of MR projects
Sridhar Venkatasubramanian, InsightGig, India
Vidya Venugopalan, InsightGig, United States
Jayavel Sekar, InsightGig, India
How Many Value Propositions Is Too Many?
Case Study
Making Flipkart's Big Billion Days even bigger
Susmita Somjit, IMRB, India
Malaiesswari Krisshnan, Flipkart Internet Private Limited, India
The winning paper will be announced on Friday, 10 November, at 16:55 during the closing of the 2023 Conference in Singapore.
The authors will receive a prize of €1,000, and their paper will automatically be nominated for the Best Paper of the Year award in 2024.
Register now to join us at The Art & Science of Innovation Conference 8-10 November in Singapore:
Amy Collins
ESOMAR Staff, Global Content & Events Specialist at ESOMARAmy is our Global Content and Events Specialist at ESOMAR. She is responsible for curating exceptional event content and collaborating with a variety of internal and external stakeholders to ensure an optimal event process. Amy is also responsible for the planning and implementation of the ESOMAR's Virtual Academy.
Amy is an experienced business person who has lived and worked on 3 continents. She believes in creating an outstanding event experience and strives to ensure full support for event contributors and delegates with enthusiasm and professionalism.