Five papers nominated for the ESOMAR Congress 2024 - Best Paper Award

Every year, the community of experts in data, research, insights, and analytics showcases some of the most fascinating and thought-provoking ideas and projects from around the world. Their work is captured through inspiring papers and captivating presentations covering various themes. To acknowledge outstanding contributions to the community, we present a series of awards, including the highly-coveted ESOMAR Congress Best Paper Award.

The Programme Committee has nominated the following five papers for the ESOMAR Congress - Best Paper Award 2024

Thought leadership
Decoding the Tech-Nurtured Brain
What is happening to the development of our brains in an increasingly tech-driven world?
Lyndall Spooner, Fifth Dimension Research and Consulting, Australia

Client Topic 
Empathy or Emptiness:
Unravelling the impact of AI on human connection in qualitative research
Ajay Bangia, Ipsos, Malaysia
Jim Legg, Ipsos, USA
Rollo McIntyre, Ipsos, UK

Client topic 
Future Back
Understanding the evolution of shoppers and channels
Luiza Rossi, The Coca-Cola Company, Costa Rica
Romina Odorico, The Coca-Cola Company, Colombia
Tiago Cunha, Alexandria Group, Brazil

Thought Leadership / Call-To-Action 
The Human-AI symbiosis 
Defining the future of insights; where wisdom meets technology
Adam Riley, Decision Architechts, UK
David Smith, DVL Smith, UK 

Methodological innovation 
Unleashing Innovation in Market Research
Using synthetic data to solve client problems
Julia Brannigan, Bulbshare, UK
Kerry Jones, Greencore, UK

The winning paper will be announced on Wednesday, 11 September, at 13:50 during the closing of the 2024 Congress in Athens.

The authors will receive a prize of €1,000, and their paper will automatically be nominated for the Best Paper of the Year award in 2025.

Find more details about the award and past winners below