Material Appoints Laila Worrell as Chief Executive Officer
Material, a growth strategy company providing consumer data and insights, brand strategy and product innovation, today announced the appointment of Laila Worrell as Chief Executive Officer. A seasoned operator and CEO, Worrell has an exceptional track record driving growth and enterprise value creation for world-class companies. Worrell previously served as a Blackstone operating advisor and co-Chair of the Material board.
Our board has observed Laila’s impact first-hand, and we have great confidence in her leadership. She brings a strong track record driving transformational outcomes for companies and extensive experience working with financial sponsors. Her clarity of vision and bias for action is exactly right for Material as we move into the future. We know our people – and our clients – will be inspired by her vision and leadership as she takes Material to new levels of performance.
Eric Nadan, Material Board Chair
A recognized leader in the services sector, Worrell brings thirty years of experience to the role. She led a multi-year strategic repositioning of Aricent, a digital engineering services company owned by KKR, and she was instrumental in its $2 billion sale to Altran Technologies, creating the largest engineering services company in the world. Among Aricent’s assets was the iconic product design and innovation studio, Frog, which achieved global acclaim for its work designing Apple products. As CEO of Altran Americas, Worrell drove a transformation of operational performance that contributed to the company’s acquisition by Capgemini for more than $5.5 billion. Her prior experience includes significant leadership roles at BCG and Accenture. She was awarded a prestigious David Rockefeller Fellowship by the Partnership for New York City and served as an Executive Fellow at Harvard Business School. She serves on several corporate and non-profit boards.
Material is a leading partner to the world’s most admired global brands, helping them drive ambitious growth in increasingly competitive industries. I’ve been tremendously impressed by the impact we’ve had for our clients by using insights and data analytics to create brand strategies, drive product innovation and grow customer demand. I look forward to working with our exceptionally talented teams to bring our clients the full power of our capabilities, which are increasingly fueled by advanced analytics and AI. It is a privilege to lead Material through our next exciting chapter of growth.
Laila Worrell, Chief Executive Officer
Marina Roman Herrera
ESOMAR Staff, Digital Marketing Specialist at ESOMARMarina joined ESOMAR in April 2023 as a Social Media Specialist. Her role involves managing and optimizing ESOMAR's social media accounts, as well as developing and implementing social media campaigns to engage with the ESOMAR community.
Prior to joining ESOMAR, Marina worked as a Social Media Marketer at LightInTheBox for a couple of years, where she gained experience in social media strategy development, content creation, and community management. She also worked as a Social Media Manager and Gallery Assistant for an art gallery in the Netherlands.
Marina, who is originally from Spain, is enthusiastic about joining the ESOMAR communication team and is excited to take ESOMAR's social media presence to the next level by implementing innovative strategies and engaging content to reach and connect with ESOMAR's community.