ESOMAR announces annual award winners at its Asia-Pacific Conference in Singapore

Global association for the data, research and insights industry honors the top paper, presentation and young researcher at its Asia-Pacific “Art and Science of Innovation” conference

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ESOMAR announces annual award winners at its Asia-Pacific Conference in Singapore

Date 15 November 2023

Author Marina Roman Herrera

ESOMAR, the global membership organization for the data, research and insights community, has announced the award winners from its Art and Science of Innovation Conference in Singapore. The awards encompass the best paper and best presentation at the conference, plus the winner of the YES (Young ESOMAR Society) competition. As with all its annual awards programs, the ESOMAR APAC awards celebrate leaders and innovators in the insights and analytics community.

First of all, we are thrilled to be back in the Asia-Pacific region after a four-year hiatus, and to witness the innovation, thought leadership and quality research coming from the region. Recognizing those who are leading the industry and elevating the market research profession with our awards programs is an honor for our team. We know that these exceptional projects and individuals will inspire and educate others in the industry.
Joaquim Bretcha, Director General of ESOMAR

Best Paper Award
This award celebrates the most thought-provoking and impactful paper presented at the 2023 Art and Science of Innovation event.

Generation Create! How Woolworths co-created better customer experiences in the metaverse

Karlien Kriegler, Hello Ara, South Africa
David Wright, Hello Ara, New Zealand
Charlene Van Zyl, Woolworths, South Africa

YES (Young ESOMAR Society) Award

This award program offers young researchers (under age 31) the opportunity to pitch their most innovative ideas on stage, and the conference audience votes for the winning presentation.

TrendSENSE: From Fleeting Fads to Deep-Innovation Engine

Nathania Christy from Quantum Consumer Solution

Best Presentation Award

This award is given to the most inspiring and effective presentations from the conference - delivered by impactful, confident and engaging speakers.

Unlocking Channel Insights Via Open Data: Using open data to optimise on-trade penetration for Brown-Forman in Japan and China

Terence Tan, Brown-Forman, Singapore
Ashvinder Brar, Synthesis, Singapore
Luc Koppens, Synthesis, Singapore

Awards APAC

Marina Roman Herrera

ESOMAR Staff, Digital Marketing Specialist at ESOMAR

Marina joined ESOMAR in April 2023 as a Social Media Specialist. Her role involves managing and optimizing ESOMAR's social media accounts, as well as developing and implementing social media campaigns to engage with the ESOMAR community.

Prior to joining ESOMAR, Marina worked as a Social Media Marketer at LightInTheBox for a couple of years, where she gained experience in social media strategy development, content creation, and community management. She also worked as a Social Media Manager and Gallery Assistant for an art gallery in the Netherlands.

Marina, who is originally from Spain, is enthusiastic about joining the ESOMAR communication team and is excited to take ESOMAR's social media presence to the next level by implementing innovative strategies and engaging content to reach and connect with ESOMAR's community.