BoltChatAI Launches UX Testing
This new capability allows brands to integrate UX testing into their conversational research, providing a seamless way to evaluate websites, digital products and user journeys.
Unlike traditional UX testing which often relies on separate tools and platforms, BoltChatAI embeds the process directly into its chat guides, enabling brands to collect real-time feedback while respondents complete tasks in a natural, uninterrupted flow.
Clients will now have the ability to select "UX Test" as a project type, which automatically generates research objectives and a structured chat guide. Respondents are then guided through specific tasks while sharing their screens, allowing brands to capture user interactions in real time.
As tasks are completed, the AI-Moderator assesses whether they were successful, prompting retries if necessary and delivering immediate follow-up questions to explore user behaviours further.
Once the session is complete, the platform generates a detailed report, including a UX Summary highlighting key findings and full session recordings for deeper analysis.
"Great UX is essential for brand success, and we’re making it easier than ever to understand real user experiences.
With BoltChatAI’s UX Testing, you can now see how consumers navigate their digital journeys in real time, while also capturing the deeper ‘why’ behind their behaviour. This is a game-changer for any company looking to improve their digital touchpoints with true qualitative depth at scale."
Hakan Yurdakul, CEO of BoltChatAI
With this launch, BoltChatAI continues to expand its capabilities, helping brands move beyond surface-level insights to uncover what truly shapes user experiences.
To see this new feature in action, you can book a demo on BoltChatAI’s website.
Marina Roman Herrera
ESOMAR Staff, Digital Marketing Specialist at ESOMARMarina joined ESOMAR in April 2023 as a Social Media Specialist. Her role involves managing and optimizing ESOMAR's social media accounts, as well as developing and implementing social media campaigns to engage with the ESOMAR community.
Prior to joining ESOMAR, Marina worked as a Social Media Marketer at LightInTheBox for a couple of years, where she gained experience in social media strategy development, content creation, and community management. She also worked as a Social Media Manager and Gallery Assistant for an art gallery in the Netherlands.
Marina, who is originally from Spain, is enthusiastic about joining the ESOMAR communication team and is excited to take ESOMAR's social media presence to the next level by implementing innovative strategies and engaging content to reach and connect with ESOMAR's community.