Lyndall has over 25 years’ experience in management consulting, marketing consulting and market research. Lyndall founded Fifth Dimension Consulting in 2006, a research-based consultancy that was ranked in the top 25 most innovative consultancies globally in 2020.

Lyndall is passionate about the advancement of critical thinking, scientific and technical capabilities of the research industry. She has presented award winning papers at numerous conferences on the impact of technology on the development of the brain, how technology has disrupted the marketing funnel and the role of trust in brand relationships.

Lyndall has a Bachelor of Science from Wollongong University majoring in molecular biology, a Master of Commerce from Sydney University majoring in choice modelling and has qualifications in Executive Leadership from the University of Oxford and has served on the Research Society Board.

Ajay, a natural storyteller with an innate passion for unravelling intricate narratives, focuses his energy on discovering insights that have the power to transform wicked problems into creative solutions. He works closely with marketing and insight leaders across a myriad of industries to shape better products, craft meaningfully unique brands, and create frictionless experiences, all underpinned by a solid foundation of customer empathy. 
At Ipsos, Ajay is at the forefront of blending technology with qualitative research. His recent endeavours focus on the development and incorporation of AI-enabled initiatives. These are designed to elevate the qualitative research process, enhance the quality of outputs, and optimize efficiency.

Daniel Berkal is SVP Research at The Palmerston Group. Renowned for integrating AI into processes, Daniel's expertise lies in creative ethnographic methodologies. His team has conducted numerous immersive research methods globally, including focus groups, interviews, ethnographies, videographies, and ideation sessions. He has presented at global conferences on AI and its application to business. Recognized with the prestigious "Qually" award for qualitative research excellence, Daniel has worked with cutting-edge brands and gained recognition in global publications. He has been called "Hands down, the most unique, thoughtprovoking and game-changing qualitative researcher in the business. Period." Daniel speaks worldwide and has presented at a wide variety of industry events. He holds degrees from McGill University and The University of Texas at Austin, teaches at Humber College, and has served on the QRCA board.

Pilar Bermúdez is a recognized leader in foresight, strategy, and insights, with over 20 years of experience helping global and regional brands unlock growth and navigate uncertainty. As Managing Director of Marduk, a strategic design studio, Pilar has driven transformational projects in brand strategy, innovation, and design, redefining how businesses leverage insights to build resilience, growth and sustainability in dynamic environments.

Her unique approach integrates deep expertise in consumer behavior with cutting-edge foresight methodologies, enabling organizations to anticipate trends, embrace disruption, and craft bold, future-ready strategies. A skilled facilitator and inspiring speaker, Pilar empowers professionals with actionable tools to lead strategic innovation.

A skilful global marketing expert with expertise in driving sustainable and profitable growth, and in motivating teams to succeed. Running Kantar’s global thought leadership, with original data and insights; international public speaker, media commentator; host of Kantar's Future Proof podcast on the topic of brands, marketing, digital, media and advertising. Previously ran global media and creative ad effectiveness products and solutions across digital and offline, working with advertiser, publisher and agency clients and the major social media platforms.

Managed consumer and industry change marketing communications in radio and TV, working with Government (Ministerial level), Ofcom, retailers and manufacturers. Experienced in leading industry monitoring and research programmes, the procurement and management of advertising, media and direct marketing agencies, and setting up and management of marketing infrastructure including the digital TV switchover tick mark, the switchover website and high volume customer contact services teams. Background includes growing and leading commercially successful digital teams in media and creative agencies.