Leveraging AI-enabled A/B testing
Co-organised with
Quilt.AI creates empathy at scale between organizations and the billions of people on the planet. With playful imagination and responsible technology, we uncover cultural meaning in big human data to design positive change and impact at scale.
Quilt.AI merge machine learning with human, cultural intelligence. Quilt.AI's team of anthropologists, engineers and designers develop dynamic models and maps from the billions of data points generated from digital behaviour with contextual ethnographic immersions. Driven by their proprietary Culture AI platform, Quilt.AI builds a quantitatively validated understanding of the individual’s motivation and behaviour, with that of societies and nations.
Quilt.AI partner with organisations across healthcare, technology, government, consumer goods, travel, and finance to provide actioned solutions powered by validated insights. Together with their partners, Quilt.AI design sharper opportunities and change interventions across a wide range of areas – from reinventing access to education to creating hyperlocal community spaces.
What's it about?
In this presentation you will learn how to use AI to generate new and interest concepts for ongoing testing and eventual validation.
Featuring
Clodagh Forde
Senior Director Human Insights at The Coca-Cola CompanyClodagh started her career with MaPS in 1994 as a Research Analyst supporting clients like AMEX and Disney. She then moved to Nielsen in 1998 as a Key Account Manager working onsite at Coca-Cola.
In 2002 she joined Coca-Cola in North America as part of the Knowledge & Insights Team and was responsible for insights & analytics on Powerade and Coke TM. She joined the Global K&I team in 2007 and led global segmentation – one of those studies led to the global Coke Zero positioning and another was used for lifestyle & media targeting across the world.
Clodagh later joined the Global Ignitor (Innovation & Creativity) team in 2010 and spent 4 years running Ignitor workshops and developing creativity capability within Coca-Cola.
In 2014 she moved to Japan on a short-term assignment and lead the K&I team responsible for Coffee & Vending. After that she moved to South Africa where she was the Head of K&I for 4.5 years for the Coca-Cola South and East Africa Business Unit.
Clodagh returned to the Global K&I team in Atlanta in 2019 and now leads Human Insights for Stills categories.
Who is this for?
This session is recommended for any insights and marketing professionals.
What's in it for me?
The presentation includes references to past project examples as part of Quilt.AI pilot schemes, agile concept development and a more robust, yet efficient way to generate new ideas. The presentation is also co-hosted by Clodagh Forde of The Coca Cola Company.
Don't miss out!
All registrants will receive a link to the online recorded video, so you can view the webinar later, if more convenient.
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