Overview
How many times has it been said that clients and stakeholders want actionable solutions rather than mere data and a recitation of the methodology? The presentation of the findings and insights is normally the culmination of the research project and the researcher’s opportunity to shine in front of their client.
It is therefore critical that clients and stakeholders are shown the wood for the trees, that they clearly understand the key ‘story’ behind the data and are guided towards making the right business decisions. It is also important that the story is told with the utmost visual impact. This highly practical workshop will enable you to communicate compelling research and insight stories that are clear, memorable, actionable and client-focused, and that pass the ‘elevator’ test.
You will leave with concrete actions to implement back in the workplace, helping you to address the key business issues and answer the priority questions of your clients and stakeholders. The over-riding aim is to help you to increase your impact and influence, raise your profile and improve others’ perception of the value that you deliver.
What You'll Gain
You will learn how to:
Overcome the increasing challenge of ‘infobesity’
Apply the fundamentals of effective communication to your stakeholder-focused, action-orientated & memorable presentations & debriefs
Appreciate the importance of clarity – of message, purpose & audience
Clarify & manage the expectations of one’s audience’s
Identify the key messages & insights within the data – spot the gorilla!
Apply a journalistic approach, using data to support not complicate the story
Structure the key messages & insights in the most effective order
Recognise the importance of ‘visualising the journey’ upfront
Understand the importance of having a compelling point of view that passes both the ‘elevator’ and ‘so what?’ tests
Appreciate the power of design & visualisation to support a clear story
Consider (and possibly segment) one’s audience – what is the most appropriate medium, level of detail, language & tone of voice?
Enable your stakeholders and clients to take firm action and make informed decisions as a result of your work.
Who should attend?
The workshop is equally appropriate for researchers and insight professionals on both the client- and agency-side, and suitable for all levels of experience.
Schedule Overview
In this course we are covering:
Overcoming ‘infobesity’
Fundamentals of effective communication
The power of the story
The importance of clarity
Defining & then delivering ‘insight’
Passing the ‘So What?’ and ‘MASH’ tests
Hook, Line & Thinker
The story, purpose & audience drives everything
Using design to reinforce the story
What is ESOMAR Academy?
This exclusive virtual training provides six hours of in-depth content across three engaging live sessions, offering an extended exploration of the subject. Designed for flexibility, you'll have access to helpful resources, the trainer’s contact information for ongoing support, and the opportunity to earn a certificate upon completion. Plus, the entire training will be available on-demand for up to 12 months, allowing you to revisit and refresh your knowledge at your convenience.
This course spans three hours per day for two days. What time is 12:00 UTC for me?
Speakers
Daniel Wain
Founder Director at Daniel Wain ConsultingDaniel Wain has spent over 30 years in research and insight. Starting as a researcher, he moved into business development before becoming Worldwide Director of Learning & Development for Research International. In 2007, he founded Daniel Wain Consulting Limited and now trains and coaches in a range of business, communication and relationship skills, both within the insight industry and more widely. His clients have included most of the global research agencies, as well as a considerable number of smaller consultancies across the world. He has also helped clientside insight teams at organisations such as Avon, the BBC, BT, Capita, Coca-Cola, Hewlett-Packard, the House of Commons, ITV, Maldon Salt, the National Lottery, Ofcom, Pfizer, PwC, Telia Sonera, Tesco Bank, Visit Britain and Waitrose.
Daniel is an accomplished public speaker, conference chair and workshop facilitator. His awards include Best Presented Paper at the 2006 MRS Conference, Best Chair at the 2019 MRS Conference and Best Training Session at the BHBIA 2021 Annual Conference. For ESOMAR, he has appeared at several annual Congresses and delivered highly successful workshops at four Summer Academies and Training ‘Bootcamps’, as well as creating a session for the Virtual Academy.
A regular contributor to a variety of business and academic magazines and journals, as well as international webinars, Daniel has also been a Fellow at the Universities of Southampton, Westminster and Winchester and, for three years, was Visiting Professor at Madrid’s IE Business School. He is a Fellow of the Market Research Society, the Royal Society of Arts and the Chartered Institute of Personnel & Development. A published playwright, successful theatre producer and award-winning professional actor, he brings a sense of theatre to all his courses and workshops!