ESOMAR Connect | Romania 2025
For the 11th edition of ESOMAR Connect in Bucharest, the program will present a dynamic agenda with leading research agencies and keynote speakers from the international market research community.
Charting the Unknown: Market Research Through Uncertainty
Local Time: 8:30 am - 5:30 pm
The ESOMAR Connect 2025 Program will feature speakers from both MR agencies/companies and end-clients. For the 11th edition of ESOMAR Connect in Bucharest, the program will present a dynamic agenda with leading research agencies and distinguished guest and keynote speakers from the international market research community. This is an exciting opportunity to connect, learn, and be inspired. Despite the challenging times, we remain committed to charting new territory and exploring market research in the face of uncertainty.
Speakers
Alina SERBANICA, PhD
ESOMAR Representative, Senior Vice-President at IpsosAlina Serbanica is Senior Vice President at Ipsos, leading the worldwide Total Operations Data Privacy inside the company.
She has over 30 years of experience in market research and her broader expertise on both online and offline, on delivering market research services and on handling global online operations represent her great asset for dealing with the new data privacy environment, under a very dynamic pace technology, big data, social media, passive data collection and artificial intelligence have nowadays. Alina is member of the International Association of Privacy Professionals (IAPP) and she is part of the ESOMAR Liaisons taskforce in the International Organisation for Standardisation (ISO), working in the Technical Committee dealing with the ISO 20252 for Market Research.
Since April 2023, Alina is Member of the ESOMAR Council (Board of Directors) for the 2023 – 2024 elected mandate. Previously, between 2010 and 2023, she served as the ESOMAR Representative in Romania, and she is co-founder member of The Romanian Society of Marketing and Public Opinion Research (SORMA), currently the President of SORMA.
Alina Dinca
ESOMAR Representative, Managing Director at ISRA CenterAlina has started her journey in the market research industry 21 years ago and has been the Managing Director of ISRA Center since 2017. Currently, most of her work is dedicated to overseeing operations and liaising with the company's clients as a senior consultant. Alina is passionate about promoting international standards and ethical practices. Her commitment is evident through individual and corporate memberships with ESOMAR and starting with January 2024 she has been appointed as ESOMAR Representative for Romania.