AI Tools series - May 2025

What's it about?

Generative AI is transforming the landscape of consumer insights by providing advanced tools, accelerating synthesis, and enhancing ideation and iteration processes, all aimed at achieving a more profound consumer-centric impact. It's vital to evolve processes, enhance skill sets, and merge AI with human expertise. Tackling ethical issues and adoption hurdles is also essential. Additionally, AI is reshaping the dynamics between agencies and clients, offering real-time insights and potentially predictive analytics that drive high-quality propositions and consumer-driven marketing strategies.

In the swiftly changing realm of Artificial Intelligence, keeping abreast of market developments can be challenging. ESOMAR has compiled a brief guide to the commercial tools available, helping you determine the best options for your company and its needs.

What's in it for me?

• Gain insight into the AI tools available in the market research sector

• Learn how to use AI-powered tools to simplify and speed up survey creation without compromising quality

• Discover how AI is streamlining research and innovation to support strategic decision-making

• Understand how AI aligns insights with consumer behaviour and market trends

• Explore how AI can enhance the speed and efficiency of your insights team

• Learn how to elevate your research and make more informed decisions

What tools will be showcased?

Prodege: Reimagine Research: AI Tools That Simplify and Scale

Artificial intelligence is revolutionizing market research by enhancing how we collect, curate, and convey insights. In this session, see how Prodege’s DIY survey platform Pollfish incorporates new AI-powered Builder tools - Survey Builder, Conversation Builder, and Insights Builder - which are designed to streamline and optimize the research process. Survey Builder leverages real-time suggestions and adjustments to simplify survey creation. Conversational Surveys enable the collection of qualitative insights at quantitative scale by incorporating open-ended questions. Insights Builder allows researchers to visualize and build interactive reports while fielding is still live, expediting data-driven decision making. By incorporating AI across the research workflow, Pollfish delivers actionable insights with increased efficiency. Join us to learn how AI can elevate your research through better survey design, deeper audience understanding, and smarter data analysis. Discover how AI can take your insights to the next level.

Innova: Insights in a Snap! - Next-Gen AI tool for the FMCG industry

Innova Sprint AI is a closed-loop GenAI assistant developed exclusively for the food and beverage industry. Powered by Innova Market Insights’ proprietary data and expert analysis, it draws on more than 30 years of global FMCG knowledge to deliver fast, precise, and reliable answers. Trained on thousands of in-house reports and insights from FMCG specialists, Sprint AI allows users to easily explore and extract value from vast consumer and market data. Its powerful language model—enhanced with one of the largest synonym libraries in the industry—ensures high accuracy and contextual relevance. From ingredient trends to concept development, Sprint AI is built to streamline research, accelerate innovation, and support strategic decision-making. Designed with flexibility in mind, it adapts to the specific needs of food and beverage professionals, making insight discovery faster, smarter, and more actionable.

Who is this for?

If you're interested in understanding how AI can enhance your daily tasks, join us to explore the tools designed to assist you.

All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.

If you are interested in presenting your tool, please contact Christine Hou at [email protected]

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Membership fees start at EUR 100 for 12 months

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