AFRICA COMMUNITY CIRCLE -Elevating Client Value: Strategies for Loyalty and Growth
What’s it about?
In today’s highly competitive business landscape, perceived client value is a clear differentiator. For agencies, consultants, and clients, it’s not enough to deliver value—it must be consistently recognised and experienced by the client. This informative session provides practical strategies, real-world examples, and actionable tools to help elevate your client engagement from good to exceptional.
What is in it for me?
• Understand ‘value’ from clients’ point of view - and why this is critical to client retention and advocacy
• Explore how to embed value thinking into every client interaction
• Identify and close ‘perception gaps’ – internal assumptions about value delivery and actual client expectations
• Learn how to spot first signs of dissatisfaction or disengagement before they escalate
• Explore how to implement a client value review process – thus ensuring ongoing alignment with client needs and expectations
Speakers
Seyi Adeoye
Chief Executive Officer at Pierrine ConsultingJonathan Karanja
ESOMAR Representative, Managing Director at Frontier Consulting Services LtdJonathan Karanja, Managing Director, FRONTIER CONSULTING, Kenya.
Jonathan has about 24 years’ experience in Market Research, starting off as an enumerator in 1997, to now managing a full-service pan-African market research firm. He leads a team that manages the data and insight needs of client across 28 African countries, across different sectors.
Jonathan has a Bachelor of degree in Building Economics and Management from the University of Nairobi. He is a member in the Marketing and Social Research Association (MSRA) in Kenya, Africa Market Research Association (AMRA) and Marketing Society of Kenya (MSK).
He is passionate about the outdoors, cycling and hiking.